“Your personal brand is what people say about you when you’re not in the room.”

Jeff Bezos
Founder of Amazon

Whether you know it or not, you have a personal brand. If you’re wanting to impress in a job interview, looking to expand your circle of friends, or spark the interest of that seemingly special someone, you are measured by the first impression you make. Both in the real world and in the on-line world–where how you represent yourself can have very real and lasting consequences–building the RIGHT personal brand is key to your success.

Personal branding helps you identify and communicate your unique strengths to differentiate yourself from your peers and stand out in a competitive job market. Furthermore, creating and managing your brand ensures you stay focused on your individual goals to become the kind of person you want to be and achieve the specific things you want to achieve. Without this vision for yourself, it’s very easy to take classes and engage in work experiences and other activities that aren’t aligned with your goals. Rather than becoming a well-rounded jack-of-all-trades, success comes from identifying your "X" factor, your unique selling point that makes you indispensable, and continuing to build upon that.

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